Google’s Digital Marketing Certification Course Recommends Word Count & Keyword Density

Google offered its formal Google taught and backed digital advertising and marketing certification and courses, as we documented about a pair weeks in the past. Guess what Web optimization guidance and tips Google delivers in this training course? Yep, owning extra than 300 words and phrases on a web page and making absolutely sure you have an search phrase density of about 2%.

As a reminder, these classes are taught by Googlers, Google stated “all program instructors are Google personnel who are matter-issue specialists.” And Googlers really wrote a slide that says “produce more than 300 phrases on your net webpage, your webpage is a lot more very likely to be rated better in look for motor consequence internet pages if you produce a better volume of top quality content material.” Google also wrote “keep your keyword density down below an industry normal of 2%, this signifies that 2% of the words and phrases on the webpage or less ought to be goal key phrases.”

Here is the slide from Gianluca Fiorelli on Twitter of this course:

Danny Sullivan from Google replied on Twitter indicating “I’m not on the group that developed that, nor are they element of the Lookup workforce.” Danny stated the guidance is not accurate, he reported “as a person from the Look for group, we never endorse any boundaries or “density” or something like that.” He then said “this can be disregarded”, to overlook that advice from a Google taught class.

Below is his tweet:

I am not on the workforce that developed that, nor are they section of the Research group. As a person from the Research group, we you should not recommend any limiits or “density” or just about anything like that. This can be dismissed I’ll pass it on. Our advice from Lookup is right here. https://t.co/zjvjWismrV

— Danny Sullivan (@dannysullivan) May possibly 9, 2022

An additional explanation why Google should not be providing digital internet marketing certification than involve training course content on Seo. We did see this coming and knew this was a bad concept in common for Google to supply any certification that features Search engine marketing. Now, even far more so when the Web optimization advice is something the Google Look for team is telling you to “disregard.”

Forum discussion at Twitter.

Update: Google dropped that slide from the training course work inside of 24 hours:

So, @21Interferenze sent me an update about the Seo section of the Electronic Promoting class by Google on Coursera, and they quit the search phrase stuffing section. Screenshot underneath ⬇️
cc: @rustybrick @dannysullivan pic.twitter.com/moX3VRKI5L

— Gianluca Fiorelli (@gfiorelli1) Might 11, 2022