NEW YORK, March 25, 2022 /PRNewswire/Tanduay’s abroad small business ongoing its development trajectory in 2021, buoyed by its new partnerships with top distributors.
Last year on your own, it signed partnerships with United States’ Hensley Beverage Firm in Arizona, Horizon Beverage Team in Massachusetts, and Romano Beverage in Illinois. It also inked distribution deals with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.
As of this crafting, Tanduay is available in 12 U.S. states and the territory of Guam as effectively as in the international locations of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.
“2021 has been a further superior year for Tanduay. We have expanded into new marketplaces and been given far more intercontinental recognition for our goods. We hope to keep on with this development momentum in 2022,” explained Lucio Tan III, Tanduay President and Chief Running Officer. Tan assumed management of the organization in late 2019, steering the business during the pandemic.
New Partnerships, Additional Marketplaces
In 2017, below the leadership of previous Tanduay President, Lucio “Bong” Tan, Jr., the enterprise commenced an aggressive global advertising and marketing enlargement that carries on right up until this day.
“Ideas are underway to extend in Canada, the United Kingdom, and Costa Rica this yr. Discussions are also getting held to provide Tanduay to other international locations,” Tan uncovered.
In line with its transfer of capturing new marketplaces, Tanduay furthermore entered into partnerships with three groups from the Nationwide Basketball Affiliation (NBA) in 2021.
The brand name currently had an existing partnership with the Golden Point out Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is currently the only Filipino brand to be a companion of 4 main NBA teams.
Simply because of these partnerships, Tanduay established additional recognition amid NBA followers from throughout the globe. It also gave Tanduay the option to give the teams’ supporters a style of Tanduay, as it opened its have bars at the property arenas of the Timberwolves (Focus on Center), Suns (Footprint Center), and Bucks (Fiserv Forum) last year.
Tanduay also continued to get additional worldwide awards and recognition. It was named the World’s Selection 1 Rum by Beverages Global Magazine as it outsold other rum brands for the fourth consecutive calendar year.
It also gained a Model of the 12 months award from the London-primarily based Earth Branding Awards for the seventh consecutive year. For 2021, Tanduay was the only model to obtain the distinction beneath the Alcoholic Drinks – Rum Group.
Tanduay gained a full of 23 global awards for its various products very last 12 months. Ten of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the Year for 2021 by the New York Worldwide Spirits Opposition.
Seeking Forward to A further Expansion Yr
“The initial two months of 2022 have been superior for Tanduay. Our regional and worldwide enterprise are each doing perfectly, and we hope to continue this effectiveness for the rest of the calendar year,” said Tan.
Tanduay has been in enterprise for extra than 167 yrs. It started off out as a compact distillery, and has considering that expanded to develop into 1 of the Philippines’ most productive rum brands. It proceeds to continue to be forward of the game despite the entry of new area competition and international rum products.
It owns and operates the most significant distillery in the nation. Tanduay at the moment has a lot more than 120,000 oak barrels in its arsenal with a ability of around 24 million gauge liters — enforcing its functionality to fulfill the demand from customers of various marketplaces globally.
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