When I’m training people in digital marketing for their businesses, one thing I run into is this huge resistance to change. Even when I’ve proven to them how using the strategies will catapult their businesses to new levels, and they know they should do it, most still have a hard time.
To be successful as entrepreneurs, most of us need to change something in our lives: our habits, our managerial style, our systems or even the product or service we offer. When markets shift, you’ve got to pivot and adapt. When you experience ongoing issues in your business, you’ve got to change. We know this yet, change still feels hard. But if our very lives were on the line, we’d make the change, right? Well, maybe not.